Len Bergstrom
Bruce Rogow 

Gartner Executive Program Research Affiliate, ICEX, Founder IT Odyssey & Advisory 

Independent Information Technology and Services Professional, Founder of Real Decisions (Gartner Measurement)


William D. Kirwin
Peter Brooks
Principal Consultant

Advisory Board

Bill is a consultant with over twenty-five years of experience in IT research and consulting with an emphasis on Total Cost of Ownership, IT finance, risk analysis, management of IT, and the impact of disruptive technologies. Mr. Kirwin has experience advising large enterprises globally on IT management issues from the data center to the desktop. He also has over fifteen years experience in IT management and technology sales and support.


Bill is acknowledged as the creator of the IT Total Cost of Ownership (TCO) methodology and corresponding models. His work at Gartner over a twenty year tenure led to the establishment of TCO as an industry standard for calculating IT costs across all IT platforms. Since Gartner, he has continued to provide thought leadership as a researcher on the economic and financial impact of new IT paradigms such as Cloud IT, Mobile and Big Data. Bill has recently worked in vendor professional services (PSO) programs in the field developing and presenting vendor ROI models and consulting with vendors on their TCO/ROI programs.

Peter has over 20 years of successfully providing business and IT solutions to clients - quantifying the business value of technology products and solutions, identifying competitive advantage, and developing product strategies. Peter has worked as a consultant in large companies such as IBM, PWC (Management Consulting Group) and Wipro, in startups, and at his own consultancy.
Peter provides industry thought leadership. He is a co-author of several Harvard Business School Working Papers, co-author of Data Warehousing: Practical Advice From the Experts, and is a certified project manager (PMP). He was a Contributing Editor to DBMS / Intelligence Enterprise magazine, has authored numerous articles, and has been quoted in industry publications.