IT Value Report

Social Media Marketing ROI – The Business Value of Friends, Followers and Connections

More than 95 percent of companies currently use social media marketing. Is there a financial benefit? I performed extensive research – including a review of over 100 articles, blogs, white papers, and e-books – to answer the question. We performed a meta-analysis of all the research. Here are some results: Social media is an opportunity for CIOs to show business leadership Few companies – 15 percent to 20 percent– quantify social media ROI Linking social media results to sales/revenue is hard but can be done What other businesses are doing – top social media platforms What is the quantified value of social media? Fear not! There are success stories – Dell, VMWare, and Starwoods, for example

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